About six months ago I was approached by Dunkin' Brands to explore a mascot redesign for Dunkin Donuts as part of their ongoing 60th Anniversary campaign. I'm not sure how it will end up being used, although from the amount of non-disclosure agreements I signed at the time, I think it might be part of a bigger rebrand. All's clear now, so I wanted to share some of the process.
It was a fun project and I would appreciate it if you let me know if you see it show up in stores.
The mascot parts are based on the donut shape
New version of the wink and smile
Cleaned up script based on original mark