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The Personal Shoe Museum

 Every Nike I've ever purchased, up through the 90's (at least that I can remember).

AIR TRAINER 1 // I saved up and bought these for my older brother for Christmas.

AIR MAX 1 // The first Nike with a visible air pocket. My first pair.

AIR TRAINER SC II // I actually had the blue/silver ones but always wanted these.

AIR TECH CHALLENGE III // When I became a tennis and Agassi fan. I had a shirt that matched these...yikes.

AIR TRAINER SC III // Had these for one day. Parents found out how much they cost, had to take them back.

AIR JORDAN VII // Waited for weeks to get my tax refund in college so I could go buy these.

AIR JORDAN IX // My favorite Jordans ever.

AIR TERRA HUMARA // Just got a black/grey reissue of these. Haven't aged a day.

AIR MAX 95 // Best looking running shoes ever.

AIR RAID // Got these pint sized Air Raids for my son. I was a bit more excited about them than he was. 

I took this personal project on as a chance to experiment with some illustration styles. As I worked though, it became more about brand & personal identity. I had attached myself to the Nike brand at a pretty early age. It was the collision of my athletic heroes, the amazing product design and a brand that didn't copy popular culture, but dictated it. They are also little markers about points in my life. I had specific recollections about each of these, some mundane and some full of meaning.

This is a personal study and was in no way endorsed or commissioned by Nike. The Nike brand and all associated brands are property of Nike, not me. If you link or post these images, please post credit or a link. Thanks.

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Matt Stevens // Creative Direction + Design - WORK BLOG - The Personal Shoe Museum
  • Response
    Matt Stevens // Creative Direction + Design - WORK BLOG - The Personal Shoe Museum

Reader Comments (8)

Excellent !

June 4, 2010 | Unregistered CommenterPeter

Love your thinking as much as your execution. Both are superior. You are a refreshing visual voice. Please spend your career inspiring young (and all) designers to help grow this type of thinking. Bravo brother. Your work is truly interesting and original. What a breath of fresh air.

(Dave at the Grain sent me).

June 5, 2010 | Unregistered Commenterstudiosmith

Is any of your work for sale? Has "The Man" (Nike Inc) seen your work before?

June 7, 2010 | Unregistered CommenterDavid

I found your work on FFFFound and it's truly inspiring! You should definitely sell some prints.

June 8, 2010 | Unregistered CommenterKT

Great stuff - much variation / variety and strong design. I'm bothered though by the shadow surrounding the shoe graphic, so much nicer if all flat and clean and even more graphic!

June 11, 2010 | Unregistered Commenterandrew

Those are the Jordan VI's not the VII's...lol...sorry to be 'that guy'...

July 13, 2010 | Unregistered CommenterShoe Geek

Hey shoe geek, great catch. I'll blame my poor roman numerals :). You should win a prize for catching it.

July 13, 2010 | Registered CommenterMatt Stevens

I love how every time I revisit your site or flickr, I see new ones (though it's probably just me not paying close enough attention). Anyway, this is a fantastic project–so fun to follow and look through, and super well executed.

September 8, 2010 | Unregistered Commenterlydia

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