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50and50: North Carolina

UPDATE: This is now available as a print! Please go to my Society6 store to purchase

I'm proud to be representing the great state of North Carolina in Dan Cassaro's 50and50 State Mottos project. The list of talent involved in this thing is pretty staggering, so I'm grateful to be a part. Dan is going to be releasing one a day until complete, so keep checking back.

I remember hearing the state motto in middle school history class and it's always stuck with me. I think it's a pretty amazing thing to rally behind and something I feel a personal connection to. I wanted to use the typography to express the idea of removing everything we put on that keeps us from being who we really are. As I was working I thought of the illustration as the dismantling of a defense mechanism.

UPDATE: For those of you asking for prints of this. It's in the works by Dan Cassaro, curator of the project. More details soon.

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    Lovely page, Stick to the very good job. Many thanks!
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    Matt Stevens // Creative Direction + Design - WORK BLOG - 50and50: North Carolina
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    Matt Stevens // Creative Direction + Design - WORK BLOG - 50and50: North Carolina
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Reader Comments (4)

Hey Matt:

Discovered this via the 50/50 project and just wanted to offer kudos. I'm also a native North Carolinian, expat in Dallas. "Esse Quam Videri" has stuck with me in a big way too:


You did an amazing job of illustrating the concept.

February 8, 2011 | Unregistered CommenterMike Orren

I just came across the 50/50 project and was so stoked to see your NC illustration. Any way to purchase a print of this?

Great work!

February 9, 2011 | Unregistered CommenterMike

Way to represent the Old North State! Well done!

March 24, 2011 | Unregistered CommenterRefidnas (Alex S.)

Is there a way to subscribe somewhere to get an update once prints are available? I love this and really want a print of it. Thanks!

May 3, 2011 | Unregistered Commentermary

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