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New Work: Varsity Donuts / Phase 1

Through an unexpected set of circumstances, I had the good fortune to get connected with Varsity Donuts out of Manhattan, Kansas. They are a small group of passionate folks creating a special place in the downtown Aggieville area. Specializing in simple food and you guessed it...great donuts. This first phase focused on the overall brand including primary mark, secondary marks and graphics for apparel. Coming soon in Phase 2 will be some packaging, fleet graphics and other fun stuff, so keep an eye out to see how this project develops. 





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Reader Comments (9)

One of my favorite branding posts in a while, seriously love this and love the story behind it. Great job Matt.

May 16, 2011 | Unregistered CommenterSean Farrell

The look/feel of this is great. I like the low key color schemes and the retro-ness of the whole thing.

I think i prefer 'winky' Otis over regular ol' 'smiley' Otis.

Keep up the fun!

May 16, 2011 | Unregistered CommenterJason

So great. I love seeing where this is going. Also, I want all of those t-shirts!

May 16, 2011 | Unregistered CommenterMichael Welch

Great work! Absolutely love it! Can't wait to see phase 2

May 19, 2011 | Unregistered CommenterShannon Patrick

Love it!

May 24, 2011 | Unregistered CommenterChris Ashton

Great stuff.

June 2, 2011 | Unregistered Commenterwctaiwan

Fantastic work. Love it. TIMELESS solutions. ++

June 6, 2011 | Unregistered CommenterJustin

Very nice work, Reminds me of Seymour Chwast's work, and that is high praise indeed!

June 10, 2011 | Unregistered CommenterRandy Sizemore

Oooo! I really like the variations and the cleanness of the entire package. Pat yourself on the back!

June 14, 2011 | Unregistered Commentercamiimac

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