Monday
May162011
New Work: Varsity Donuts / Phase 1
Monday, May 16, 2011 at 07:14AM Through an unexpected set of circumstances, I had the good fortune to get connected with Varsity Donuts out of Manhattan, Kansas. They are a small group of passionate folks creating a special place in the downtown Aggieville area. Specializing in simple food and you guessed it...great donuts. This first phase focused on the overall brand including primary mark, secondary marks and graphics for apparel. Coming soon in Phase 2 will be some packaging, fleet graphics and other fun stuff, so keep an eye out to see how this project develops.
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Reader Comments (9)
One of my favorite branding posts in a while, seriously love this and love the story behind it. Great job Matt.
The look/feel of this is great. I like the low key color schemes and the retro-ness of the whole thing.
I think i prefer 'winky' Otis over regular ol' 'smiley' Otis.
Keep up the fun!
So great. I love seeing where this is going. Also, I want all of those t-shirts!
Great work! Absolutely love it! Can't wait to see phase 2
Love it!
Great stuff.
Fantastic work. Love it. TIMELESS solutions. ++
Very nice work, Reminds me of Seymour Chwast's work, and that is high praise indeed!
Oooo! I really like the variations and the cleanness of the entire package. Pat yourself on the back!